IIAR Releases New CO2-Focused Promotional Video
The International Institute of All-Natural Refrigeration announced that it has released a new video aimed at educating the public on the economic and environmental benefits of natural refrigerants, specifically CO2. The new video is also positioned as a B2B marketing tool, encouraging business leaders to visit iiar.org to learn more about natural refrigeration and how converting to natural refrigerants can help them save money and improve efficiency. “One of IIAR’s main roles is to promote the efficiency and safety of natural refrigerants, and this video helps us communicate those benefits to a broader audience,” said IIAR President Gary Schrift.
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